Digital Advertising & Marketing Services | iOPEX

AI Operations

Digital Advertising & Marketing Services

Non-linearly scale operations and maximize Brand performance.

Combining people, process & technology is a form of Art and science to build scale, nurture creativity, and enable insights-driven revenue operations to maximize brand performance with precision.

Seamless extension of your team, passionate about your brands

Publishers | Retail Media Networks | Ad-Tech | Wall Gardens | Marketers

We streamline advertising & marketing operations from planning to setup of campaigns, interactive creative development to actionable insights for enhancing Brand performance. Integrate top talent with strategic solutions to deliver brand-centric campaign management across digital channels for improved ROAS. Acting as an extension of your team, we prioritize quality and efficiency to propel brands to unparalleled success. We simplify and automate repetitive processes through digital transformation, enabling a nonlinear operational scale.

Publisher & Platform Operations

Commerce & Retail Media Operations

CTV & DOOH Media Operations

Agency Partner (Managed Services)

B2B marketing (Branding & Performance)

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Build Scale @ Ease - Start with a Pilot

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Operational Excellence, Brand Performance & Frictionless Growth

Operate | Optimize | Transform | Scale

Scale Operation Outcomes

Efficient | Predictable | Creative | Performance Driven
Advertising & Revenue Operations

Media Planning, buying, or activation
Campaign Setup (Search, social, display, native, audio, CTV, DOOH)
Campaign Performance Management & Delivery Optimization
Reporting and Insights
Yield Management
Billing Reconciliation & Invoicing
Creative Operations

Creative Briefing & Branding
Ad Content Creation and Production
Content Localization & Globalization
Creative Technology Integration
Creative Analytics & Performance Management
Branding - Photography & Videography
UI/UX
Marketing Operations

Content Creation & Management
Campaign Planning & Strategy
Digital Marketing Automation & Martech Operations
Paid Media Management
Search & Social - SEO, SEM, SMM
Lead Management
SDR Management
Measurement & Analytics

Audience Segmentation
Data Collection & Tracking
Custom Reporting & Dashboard
Data Visualization
Predictive Analytics
Data Structuring, Modeling
AI & ML

Ad Tech Solutions

Futuristic | Robust | Flexible | Measurable
Technology Support / Solution

•  Ad Stack consultation / Set up / Migration.
•  Primary Ad server integration
•  Platform support & Integrations – DSP, SSP, CDP
•  Native & Third-party server setup
•  Ad Tag & Pixel Implementation
•  Building Ad surfaces
•  Troubleshooting- Creative, Campaign & Reporting issues
Adtech Operations

PMP Management
Creative Asset Management
A/B testing and Optimization
Analytics & Attribution
Trust and Brand safety
Publisher Operations / Customer Success & Delight

Enable Digital Transformation

Magical experiences | Smart Apps & Workflows | Automation | Predictable Analytics
Simplified Digitalized Operations

Transformation Accelerators:

Lead Generation & Management System
Customer Relationship Management
Order Management System
Invoicing Processing
Reporting/Dashboards
Automation Ops tasks that Mimics human interactions
Risks without Transformation:

Error Prone
Tedious & a lot of manual tracking ending up in a complex work environment
Scalability & interoperability challenges
Benefits with Transformation:

Streamlined workflows
GenAI-driven workflows & Copilots
Enhanced user experience
Simplicity to scale

Customer Proof Points

Case Studies

B2C Spend Mastery for CPGs and Restaurants | Global Rider/Delivery App

SalesOps

BillingOps

TechOps

Creative Designing

Sales Analytics

Discover the impact of implementing 24/7 support model across regions effectively managing premium brands, upsell initiatives and yileding a 24% productivity boost and a remarkable 10x ROAS.

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Empowering CPG Brands: Optimizing Shopper Budget | Global Retail Giant

AdOps

Campaign Setup

Order Booking

Billing Reconciling

Campaign Analytics

Experience the shift to a 24/7 operating model overseeing 8K ad campaigns with a 40% discount resulted in a 20% efficiency gain and a 30% increase in the client's ROAS.

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Streamline and Scaled Ad Operations | Global Travel Advisory Platform

AdOps

Media Planning

Ad Trafficking

Reporting

Campaign Management

Learn how implementing a 24/5 operating model for global support & transitioning five LOBs and efficient volume/resource forecasting enabled the creation of 3K campaigns and 25K creatives annually.

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Optimizing Content Integrity & PMP Management | Global AdTech Leader

AdTechOps

Ad Review

IQ Vetting

Inventory Management

Brand Safety

Discover how our scanning tool flagged content, categorized effectively and managed PMP safeguarding $1.7M worth of inventory and diagnosing 18K deals.

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Self Service Support & Brand Safety Management | Social News Platform

AdTechOps

Campaign QA

Cust Delight Support

Content Moderation

Ad Review

Read how implementing a 4-Eye strategy, regional client taxonomy secured the client from fraudulent advertisers and reduced chargebacks by 90% & enabled onboarding of 200K advertisers.

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Ad Operations & Ad Review Transformation | News Aggregator Platform

AdOps

Ad Review & Blocking

Ads Management

Campaign Trafficking

GAM Reporting

Explore our round the clock coverage and robust checks, ensuring safety for advertisers & user and UGC content promptly addresses comments, handles a 100% increase and maintains quality assurance.

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Talk to an expert

Ready to non-linearly expand operations to support growth ?

Business Outcomes

Generate continuous value

Flexible Coverage

Enhances market reach and swiftly adapts to changing trends, empowering businesses to connect with diverse audiences and stay agile in a dynamic environment.

Unified Operations for Excellence

Customized and fine-tuned models result in improved accuracy, reducing errors and ensuring more reliable AI-driven solutions.

Faster Turnaround & Predictable Transaction

Enhance business outcomes with accelerated turnarounds and reliable transactions. The focus on efficiency ensures rapid execution, providing businesses with predictability and agility in crafting and executing effective advertising and marketing strategies.

High ROAS

Gain unparalleled expertise in optimization tactics to ensure a higher Return on Advertising Spend (ROAS). A successful campaign is gauged by its value for advertisers and the optimal utilization of inventory for publishers.

Eliminate silos for insights driven success

Prioritize seamless collaboration & data integration, and this strategic approach ensures a comprehensive view, enabling the extraction of meaningful insights for more effective and impactful marketing strategies, ultimately driving success.

Better Brand Protection & Net Zero Errors

Assure ad-tech and publishers by seamlessly integrating human expertise and automation into reviewing advertising assets. This approach guarantees a consistent experience and brand safety, eradicating costly mistakes on both the buyer and sell sides and fostering an optimal digital advertising strategy.

By the Numbers

For Scale & Growth

$4.8 Billion

Media Spend Managed

10K+

Brands Served

5k+

Publishers Supported

60K+

Campaigns Launched

200K+

Creatives Designed

2 Million

Campaign brand integrity verified

250K+

Microsites & Landing Pages

50K+

Invoices Reconciled

What We Think?

Our Perspective

Key Strategies Making Retail Media Operations Scalable

Unlock the secrets of scalable retail advertising operations and learn actionable strategies to optimize efficiency and elevate your advertising game in Retail Apocalypse.

Explore

Navigating Retail Media & Service Platforms | Brand's Essential Guide

Learn the features brands must target while selecting retail media and service platforms. Also, check how we drive impactful ad strategies and provide solutions to maximize ROI.

Explore

Thriving in Retail Media | Key Success Factors Revealed

Explore the core factors that drive retail media success. Also, read our insights on achieving operational excellence, campaign optimization, and strategies that enhance ROI.

Explore

Creating Impactful Digital Marketing Campaigns | 10 Easy Steps

Learn the art of creating impactful and result-driven digital marketing campaigns in 10 simple steps uplifting revenue and delivering incredible brand value.

Explore

Whitepaper | Uplifting Brand's Digital Media Buying & Spending Maturity

Explore the brand's complete roadmap to digital media maturity and get strategic insights for effective media buying and spending, elevating digital presence to new heights.

Explore

Transforming Media Operations | Exclusive Webinar

Check out the webinar on media operations & learn strategies for digital transformation, get insights on digital evolution, and the best practices to optimize processes.

Explore

Get in touch

Build a long term partnership and optimize operations

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How can we help you?*

Digital Advertising & Marketing Services

Seamless extension of your team, passionate about your brands

Publishers | Retail Media Networks | Ad-Tech | Wall Gardens | Marketers

Build Scale @ Ease - Start with a Pilot

Operational Excellence, Brand Performance & Frictionless Growth

Operate | Optimize | Transform | Scale

Scale Operation Outcomes

Efficient | Predictable | Creative | Performance Driven

Ad Tech Solutions

Futuristic | Robust | Flexible | Measurable

Enable Digital Transformation

Magical experiences | Smart Apps & Workflows | Automation | Predictable Analytics

Customer Proof Points

Case Studies

B2C Spend Mastery for CPGs and Restaurants | Global Rider/Delivery App

Empowering CPG Brands: Optimizing Shopper Budget | Global Retail Giant

Streamline and Scaled Ad Operations | Global Travel Advisory Platform

Optimizing Content Integrity & PMP Management | Global AdTech Leader

Self Service Support & Brand Safety Management | Social News Platform

Ad Operations & Ad Review Transformation | News Aggregator Platform

Ready to non-linearly expand operations to support growth ?

Business Outcomes

Generate continuous value

Flexible Coverage

Unified Operations for Excellence

Faster Turnaround & Predictable Transaction

High ROAS

Eliminate silos for insights driven success

Better Brand Protection & Net Zero Errors

By the Numbers

For Scale & Growth

$4.8 Billion

10K+

5k+

60K+

200K+

2 Million

250K+

50K+

What We Think?

Our Perspective

Key Strategies Making Retail Media Operations Scalable

Navigating Retail Media & Service Platforms | Brand's Essential Guide

Thriving in Retail Media | Key Success Factors Revealed

Creating Impactful Digital Marketing Campaigns | 10 Easy Steps

Whitepaper | Uplifting Brand's Digital Media Buying & Spending Maturity

Transforming Media Operations | Exclusive Webinar

Build a long term partnership and optimize operations