Fetch and validate I/O & campaign requests from diversified intake systems like Salesforce, Boostr, PlacementIO, etc.
Streamline order details, targeting parameters, tags, trackers, and creative assets for fast, accurate, and scalable ad trafficking.
Distribute processed I/O and Campaign data to platform APIs (TTD, Koddi, GAM360, Social Media, etc.).
Assign fresh creative tags to campaigns and minimize content fatigue by rotating creatives with less touches.
Fetch real-time campaign performance data from platforms. Analyze performance metrics, adjust bids, budgets, and targeting dynamically.
Collect and reconcile data from third party ad-servers to ensure and manage billing and invoice accuracy.
Simplify the creation of media plans and strategy.
Financial governance & compliance.
Campaign & creative performance insights built for media and campaign managers.
Sentiment analysis, QA, guidelines, data labeling,
Accelerate from concept to final asset with insights and feedback.