The old model measured effort. The market is moving to outcomes.
Services that profit from inefficiency are losing ground
Traditional IT services and BPO scale with headcount. Every automation gain erodes the provider's revenue. The incentive to truly transform is structurally limited — and enterprise buyers have noticed.
Software that needs armies to operate can’t scale profitably
Enterprise platforms keep adding features, but most still require consultants and service teams to make them work. The software is there. Someone still has to run the operation.
Intelligence that lives inside operations compounds value
AI agents that sense, decide, and act within enterprise workflows — not alongside humans as tools, but as always-on participants. With humans governing exceptions, strategy, and continuous improvement.
The companies that win here are the ones that can credibly commit to owning outcomes, declining effort curves, and AI-native delivery — not as a future aspiration, but as a current operating reality.
— iOPEX strategic perspective
74%
Net positive sentiment toward Services-as-Software delivery
-35%
Net sentiment on traditional staff augmentation
51%
Rate value-based pricing as highly relevant
80%
Want self-funded transformation to drive innovation
Source: HFS Research, 2025
This is what the always-on layer actually does
01
Sense
Real-time demand signals, friction points, and operational patterns — surfaced continuously from your live workflows across Salesforce, ServiceNow, and your broader ecosystem.
02
Decide
Priorities and trade-offs determined automatically. Humans govern exceptions, policy, and strategic direction. The system handles the cognitive routine — your people handle what matters most.
03
Act
Orchestrated execution through Command Agents and embedded teams. 1,000+ agents in production across finance, IT, sales, CX, media, and revenue operations — running, not demoing.
04
Learn
Every cycle feeds back. Models refine. Playbooks evolve. The operation gets structurally better each quarter. Cost declines. Quality compounds. That's the design, not a side effect.
Domain-specific operations, not horizontal capabilities
ServiceOps
Customer and product support, service assurance, case lifecycle management, field service coordination, entitlement and warranty operations. Operated end-to-end with embedded intelligence.
RevOps
Renewals, quoting & CPQ, usage monetization, revenue leakage prevention, deal operations, billing orchestration. Intelligence applied to every stage of the revenue cycle.
Product Ops
Product support intelligence, usage analytics, defect and quality feedback loops, time-to-value acceleration. Connecting product performance directly to operational execution.
Finance Ops
Revenue reconciliation, usage-based billing operations, audit readiness, operational controls. Making the financial backbone of operations transparent and intelligent.
Built on proprietary IP, not borrowed toolkits
Command Agents
Purpose-built AI agents that sense, decide, and act across enterprise workflows. 1,000+ in production across ServiceOps, RevOps, Finance Ops, Infra Ops, CX, and Media. Deployed in 30–60 days via Agentic AI Studio.
ElevAIte Platform
Our GenAI and MLOps hub. Scalable data pipelines, model fine-tuning, multi-LLM support, and enterprise-grade security. The foundation that powers every Command Agent and operational intelligence layer.
MigrAIte & Accelerators
AI-powered RPA migration that compresses timelines by 70%. Komprehend for intelligent document processing. PexMiner for quality audits. Each reduces time-to-value inside domain engagements.
Data and AI
Enterprise-grade data engineering and AI systems that transform raw data into operational intelligence. Governed pipelines and production-ready models ensure AI performs reliably and scales across enterprise workflows.
AI agents embedded into your domain workflows
Every agent eliminates a category of manual work—from routing customer issues and predicting equipment failures to closing financial books and optimizing campaign spend—proving that Intelligence as a Service means operations that run themselves.
Agentic Customer Experience & Support
Agentic Field Service Operations
Agentic Infrastructure, Security & Platform
Agentic Sales & Finance
Agentic Marketing
What makes this structurally different
Cost declines every quarter
Delivery models designed so effort and cost go down as volume and complexity increase. AI economics engineered from day one — outcomes improve without adding layers of operational cost.
Systems, not stitched solutions
We run operations as software-like systems. AI handles routine work. Humans govern exceptions and strategy. Platform-centric but platform-agnostic — optimized for Salesforce, ServiceNow, and beyond.
Outcomes owned, not advised on
We sign up for measurable business outcomes — cost-to-serve, revenue realization, SLA adherence. Not projects. Not effort. When you improve, we improve.
Knowledge that compounds
Deep operating experience translated into named, reusable, evolving assets. Governance and AI discipline embedded into how the operation runs — not bolted on after the fact.
No legacy revenue to protect
As a private, founder-led company, we can commit to effort reduction, outcome-linked pricing, and automation-first delivery that public incumbents structurally cannot match.
Enterprise debt, addressed
Services-as-Software doesn't work on top of accumulated process, data, and technology debt. We build debt reduction into delivery — identifying and unwinding it as part of how we operate.
What this looks like in practice
Global payments leader scales technical support across 30+ countries with Agentic AI
Unified knowledge. Automated workflows. Faster, more reliable support for millions of terminals.
Fortune 100 retailer achieves real-time finance accuracy with intelligent automation
Faster reconciliation cycles. Audit-ready accuracy. Stronger financial governance across retail footprint.
Commercial OEM streamlines sales operations with unified CPQ and OmniStudio
Reduced manual effort. Improved pricing accuracy. Unified, efficient workflow across regions.
UK telecom leader transforms customer support for millions with ServiceNow CSM
Boosted agent productivity. Improved journey visibility. Faster, reliable support at scale.
Leading social media platform unlocks revenue accuracy with finance automation
Reduced reconciliations and month-end delays. Improved forecast accuracy. Scalable revenue management.
Enterprise facilities management accelerates automation discovery with Agentic AI
Streamlined discovery. Cut turnaround time. Roadmap for scaling automation in complex operations.
We don't sell AI. We don't sell hours. We operate your business functions with intelligence already embedded — and the cost goes down every quarter.
Anchored where service and revenue operations
are central to the business
High-Tech / SaaS
Subscription models, telemetry-rich operations, renewals and service tightly coupled to revenue
Telecom
High-volume service and revenue operations, BSS-like complexity, strong cost pressure
Retail
Omni-channel orchestration,
revenue leakage mitigation,
high-volume customer support
and first-party data monetization
at scale
Financial Services
Rules-driven operations, revenue leakage risk, strong CFO ownership and compliance
Optimizing what you run without adding new stack or lock-in
