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The Client
The client is the largest US-based Ad-tech company, that specializes in AI-driven real-time advertising, audience insights, and measurement. Their innovative intelligent audience platform empowers brands, agencies, and publishers to know and grow their audiences online.
The Challenge
The client had high burnouts and attrition issues with their existing partner, which ended up with real-time challenges on campaign execution and delayed launches, they also had multiple vendors and teams managing the campaign cycle which had a huge impact on the quality and turnaround time.
