Near Real-Time Campaign Optimization for a Leading Demand-Side Platform

iOPEX is a partner for publishers, ad-tech players and agencies to streamline, manage, and scale their ad operations. We enhance the speed and quality of operations by bringing a balanced mix of process standardization, quality assurance, and robotic process automation to our client's businesses.

The Client

The customer is a leading audience insights network and demand-side advertising platform. The company helps advertisers better understand the customer personas and online behaviors of their target audience to construct effective and engaging ad campaigns.

The Challenge

 The customer's demand-side platform is used by a large ecosystem of advertisers to execute programmatic ad campaigns. The client faced challenges related to process stability and high turnaround times on reporting due to the scale of work required to measure each campaign. To overcome these challenges, the client brought in iOPEX to optimize and automate their campaign data reporting.