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Robust Technology And Approach To Ensure Brand Safety For A Global AdTech Giant

Aug 03 2021 ,

Client:
The client is a leading ad-tech, automating the buying and selling of advertising (Display, Mobile, Video & CTV). Relentless in its efforts for innovation, the client has engineered one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month in the AdTech space

The Challenge:
The client was looking for a trusted partner who could help them to ensure marketplace quality by evaluating websites and apps for content acceptability, fraud prevention, and compliance with the client taxonomy establishes for its ad exchange and ensure brand safety.

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