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The care advertisers take in order to delicately craft a targeted message that speaks to the meticulously selected audience; the time and effort put into planning the perfect timing, placements, and selecting the right publishers – are all but futile activities unless you can make sure that the ads are actually delivered to and seen by humans and not fraud bots.
Your brand is unquestionably your business’ most valued asset. Companies spend a huge amount of time and effort in carefully crafting and presenting every aspect of the brand identity such that it creates the right impression in the minds of the target audience. But protecting your brand in the digital world is another game altogether. Let’s discuss some of the factors troubling advertisers, publishers, and ad networks when it comes to online advertising.
Businesses are constantly putting pressure to reduce costs and improve performance. Among several levers, technology often adds a lot of value but many times it is not efficiently leveraged by not focusing on people and processes in tandem. This creates poor ROI and requires a complete overhaul within a short time frame.
Marketers are masters of creativity. They thrive in the challenge of making a believer out of the sceptic. In the days of traditional marketing the marketing group engaged with pitch men to come up with stories to sell “happiness”. The correlation from the pitch to results was reasonably straight forward with probably minimum degrees of indentation.
One of the advantages of being a pure-play optimization company is that we get an incredible ring side view of all the choices that some business leaders make when their business hits an air pocket. The cardinal sin they make is confusing cost transformation with business transformation.
During the last two decades, managing advertising operations has undergone a tremendous evolution solving numerous operational problems. From the very old problem of coding and getting the ads up on time to the current way of planning, reaching and tracking human audience responses across different programmatic mediums.
The heated global competition across various industries puts constant pressure on business profitability and stops companies from being complacent in a comfortable position without looking at optimization and automation levers for too long. Even if they miss it internally, the business cycle and the economic headwinds force them to do so.
As an IT consulting and services firm, it is more than necessary for us to stay attuned to our client’s needs even before they arise. Companies come to us looking to fill out their game plan and make things happen. We recently completed iOpex's planning meeting for the year and this was my first in the organization. We all come from varying backgrounds but unified in serving Enterprises address their Transformational roadmaps be it for cost or technology. What has caught the industry by storm in recent times are 2 areas - RPA and Cognitive which we brainstormed into more detail.
The gaming industry has seen phenomenal growth in the last ten years and will continue to have unprecedented growth in the coming years (Forbes). According to newzoo’ s research report, the industry will see a whopping 180-billion-dollar revenue by 2021.
The term crowdsourcing was first introduced by Jeff Howe in the year 2006 (The Rise of Crowdsourcing), according to him – Crowdsourcing is outsourcing a job to an undefined, generally large number of people which was traditionally performed by a dedicated employee. There is a general misconception that crowdsourcing can only be done using Social media platforms like Facebook, LinkedIn, Twitter etc. In fact, that is one of the last options a company should consider, keeping the security and branding at stake.
